The Rise of Social Conscience in Art Shopping

Art can be a means of reconstructing experiences, communicating emotions or echoing the sentiments of individuals or the masses. From the ancient to the modern, artistic works have run the table from simple observations on life to biting social commentary. The growing segment of contemporary artists who bravely showcase their displeasure with the current state of affairs using creation as an inspiration for positive social change are turning up in the strangest of places, even the world of fashion.

While the fashion industry is often viewed as an institution of pretentiousness, demand is still the driving force behind the successes and failures of it’s resident elite. Just as consumability regularly forces the hand of design, or rather post runway re-design, growing discontentment and the desire to express the need for a higher social conscience is driving the union between revolutionary art and clothing.

The fashion world is not unlike the music industry, where most are willingly force fed the flavor du jour while a much smaller segment of others will seek out what suits their individual tastes. Shopping mall entrenched retailers are the “contemporary hits” formatted radio stations of the fashion world, where the top ten play list is decided on long before anyone has a chance to consider the merit of the work for themselves. Individualism in society is testing the boundaries of this formula and the effect can be seen in the increased demand for apparel that not only separates itself esthetically, but progressively as well. As more segments of society begin to understand the power of clothing as a mechanism of expression, the natural merger between avant-garde art and fashion will continue to grow. With a great multitude of artists continuing to communicate the need for changes in the way we view ourselves, our relationships with each other and the environment we live in, it seems only natural that the canvas of the human body is next in line as the foremost bearer of this message.

Author: cbryant

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